KraftedbyAmy

KraftedbyAmy is an Afrocentric jewellery brand rooted in storytelling, identity, and intention.

Every piece is thoughtfully designed to honour individuality, culture, and self-expression. Our jewellery is not created to follow trends, but to mark moments — pieces that speak quietly yet powerfully, carrying meaning beyond adornment.

Founded by Amanda Marukutira, KraftedbyAmy was born from a love for African heritage, craftsmanship, and modern design. Each creation reflects a balance of boldness and elegance, inspired by tradition and interpreted for contemporary wear.

We believe jewellery should feel personal. It should connect to who you are, where you come from, and the story you choose to tell.

Your story, our unique kraft.