{"id":107,"date":"2026-06-21T19:46:33","date_gmt":"2026-06-21T17:46:33","guid":{"rendered":"https:\/\/kraftedbyamy.com\/?page_id=107"},"modified":"2026-06-21T21:02:28","modified_gmt":"2026-06-21T19:02:28","slug":"our-story","status":"publish","type":"page","link":"https:\/\/kraftedbyamy.com\/?page_id=107","title":{"rendered":"Our Story"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Jewellery with Intention. Statements with Soul.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">KraftedbyAmy is an Afrocentric jewellery brand where storytelling, identity, intention and sustainability come together to create handcrafted statement pieces inspired by African heritage and contemporary elegance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded by Amanda Marukutira, KraftedbyAmy was born from a deep appreciation for African heritage, craftsmanship and contemporary design\u2014and from a lifelong love of unique pieces that carry character and meaning. What began as a personal creative journey has evolved into a brand that celebrates individuality, authenticity and timeless style.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every piece is thoughtfully handcrafted to become more than an accessory. It is a statement\u2014an expression of culture, confidence and personal identity. Inspired by African textures, colours and artistry, each creation tells a story through form, material and design, inviting the wearer to embrace their own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KraftedbyAmy jewellery is not created to follow trends, but to create lasting impressions. Each collection is designed for those who value originality and choose to wear pieces that reflect who they are rather than what is fashionable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upcycled materials are intentionally incorporated, giving new life to elements with a rich history and purpose. Guided by a commitment to sustainability and thoughtful craftsmanship, every creation remains distinctive, meaningful and impossible to replicate exactly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From bold statement necklaces to handcrafted earrings and contemporary Afrocentric designs, every piece is created with intention\u2014to celebrate heritage, honour craftsmanship and transform everyday style into something unforgettable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At KraftedbyAmy, we believe jewellery should do more than complete an outfit. It should tell a story, spark conversation and become part of your own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your story, our unique kraft.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jewellery with Intention. Statements with Soul. KraftedbyAmy is an Afrocentric jewellery brand where storytelling, identity, intention and sustainability come together to create handcrafted statement pieces inspired by African heritage and contemporary elegance. Founded by Amanda Marukutira, KraftedbyAmy was born from a deep appreciation for African heritage, craftsmanship and contemporary design\u2014and from a lifelong love of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-107","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/kraftedbyamy.com\/index.php?rest_route=\/wp\/v2\/pages\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kraftedbyamy.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kraftedbyamy.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kraftedbyamy.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kraftedbyamy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107"}],"version-history":[{"count":1,"href":"https:\/\/kraftedbyamy.com\/index.php?rest_route=\/wp\/v2\/pages\/107\/revisions"}],"predecessor-version":[{"id":117,"href":"https:\/\/kraftedbyamy.com\/index.php?rest_route=\/wp\/v2\/pages\/107\/revisions\/117"}],"wp:attachment":[{"href":"https:\/\/kraftedbyamy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}